Avicii concert lands UWSA $37K in the hole

Financial statements have revealed the actual cost of the Coming Home Music Festival concert to be just over $250,000. Swedish DJ Tim Berg, a.k.a. Avicii, headlined the Sept. 5 concert at the Riverfront Festival Plaza, put on by the University of Windsor Students’ Alliance as part of its Welcome Week events for students.

Darryl Gallinger
NEWS EDITOR

Financial statements have revealed the actual cost of the Coming Home Music Festival concert to be just over $250,000.

Swedish DJ Tim Berg, a.k.a. Avicii, headlined the Sept. 5 concert at the Riverfront Festival Plaza, put on by the University of Windsor Students’ Alliance as part of its Welcome Week events for students.

Leading up to the concert, UWSA president Kimberley Orr reported costs of $150,000 to The Windsor Star, while UWSA vice-president administration Alyssa Atkins pegged expenses for the concert at $200,000.

UWSA financial documents report final expenses for the concert to be $253,950.

Avicii is listed as receiving $130,000 for his performance. No performers’ expenses are reported for MC Flipside, Manzone and Strong, Yos and Aboudi for playing alongside Avicii, but lodging is accounted for these out of town artists.

UWSA director of student life Josh Paglione, who goes by Josh Karmin when performing, DJed for free at the concert.

Revenue streams from ticket sales, alcohol sales and returns and sponsorships total $206,831, bringing losses to about $37,000. Students paid $15 and community members paid $25 for admission. VIP tickets were available for $40.

“Right now our programming budget is built so that we can cover the entire cost of the concert,” Orr explained in an interview with The Lance prior to the event. “If something went terribly wrong … what would happen is we’d have absolutely no programming for the rest of the year.”
Orr added that the UWSA aimed to break even on the concert, so they could continue to provide great services to students.

Representatives from the UWSA were unwilling to comment at the time of publication, but said they will be releasing a statement regarding the concert this week.

“I appreciate they’re trying to do big things, but personally I get more out of the little [events] like dirty bingo,” said Kristy Ellis, a fourth-year psychology student.

“I think they could find better ways to derive a profit,” said student Deborah McNally, who suggested partnering with more businesses downtown for events.

Several companies and organizations sponsored the event. Protenders, who were paid approximately $19,000 for bartending and security, sponsored the event for $2,000. Concert promoter and event assistant Renaldo Agostino received $8,000 for his services, while donating $1,000 to the event. The University of Windsor’s president’s office contributed $10,565 for the concert.

The UWSA almost hit its goal of 7,500 attendees with 5,745 tickets purchased for a total of $114,461. An additional 623 tickets were given out for free by organizations such as the Organization of Part-Time University Students, which they secured for sponsoring the event.

Last year’s Coming Home Music Festival, featuring DJs Benny Benassi and Ritchie Hawtin, cost $150,000. The UWSA lost about $40,000 on it. Tickets were free for students and $5 for community members.

3 Comments on Avicii concert lands UWSA $37K in the hole

  1. Ok

    Avicii himself cost $130k
    Protenders $17k after their contribution
    Agostino $7k

    That does not add up to $253,000

    What are the other expenses? What was the additional $99,000 spent on?

    • Tomjoons // 2012/09/26 at 2:50 am // Reply

      It’s called STUFF, moron!

    • I don’t know if these costs are included anywhere else in the numbers but printing costs, permits, lighting and sound, all the little stuff like that.

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