by Hani Yassine
The Lance – Arts Editor
Roughly 30 vendors were present in the Caboto Club, carrying a variety of products which served to represent a single, personable aspect: beauty.
Such would be the case if you were to attend what was the second annual Beauty Expo on the weekend of Feb. 6. Between fashion shows, extra exhibitors and sponsored vendors, the event served as a one-stop shop for women who are looking to amplify their features. This could range from anti-aging products and massage therapy to the traditional cosmetics used on a day-to-day basis. Regardless of the method, the purpose remained the same.
Yet overtime, it’s arguable the definition of the word beauty has been re-molded into something beyond what’s put on your face or the accessories you happen to wear. Natural beauty in other words, which is something Dayna Ferguson believes works in tandem with cosmetics.
“You’re evening out the skin tone, adding things, but you’re not hiding what you look like,” Ferguson said. “I think if you feel good about yourself on the inside, then it definitely shows on the outside. Confidence is key.”
Ferguson works as a cosmetician at Shoppers Drug Mart, applying make-up at the expo to whoever was interested. What beauty means to her falls within enhancing how you look while not creating a façade. This opinion seemed to be consensus of those who attended or served as vendors.
Guita Saraei is the national sales and training director at Jouviance, attending the event as a vendor to analyze and highlight concerns regarding a person’s skin condition. She too believes to feel beautiful mostly requires a level of self-esteem.
“If you feel good about your skin, you feel good about yourself,” Saraei said.
Look good, feel good was the motif at the expo. It could be easy to dismiss the event as vain, yet those who attended and participated believe materialized features only go so far, and alone they aren’t enough to make a person look beautiful.
The natural foundation is important above all else. Eventually the time will come when all the make-up and mascara will be washed off, leaving an image with imperfections, but also one in a pure, unaltered state. It’s the face you look at in the mirror everyday, which you need to come to terms with. In a society where we see numerous advertisements with models looking visually pristine, it’s an important notion to keep in mind.
Cosmetics and fashion do have their place however. From a personal standpoint, there’s a sense of enhancement, which can be taken from your appearance, assuming you put the proper effort forward. But if you look beautiful only to feel otherwise, said feeling will transcend any appearance you happen to build for yourself.
As Ferguson said, confidence is the key.