Neknomination, dangerous drinking game takes the Internet by storm

If you think Truth or Dare is bad, you have probably not heard of neknomination.

Photo by Travis Fauteux.
Photo by Travis Fauteux.

Photo by Travis Fauteux.

Travis Fauteux

News Editor

If you think Truth or Dare is bad, you have probably not heard of neknomination.

Neknomination is the newest drinking trend and it is hitting university and college campuses just in time for reading week.

The drinking competition varies, but essentially begins with one person posting a video via social media of him or herself drinking an excessive amount of alcohol and then nominating two other friends to do the same, perpetuating a cycle of drunkenness across the Internet.

Neknomination, however, can vary from the simple “necking” of a bottle of beer to the necking of entire bottle of vodka.  In one video, a participant skips the alcohol altogether and instead rides a horse into the local Tesco store to steal, and promptly drink, a bottle of pop.

Some videos have over 100, 000 hits despite the novelty of the “game.”  One of the more popular videos depicts a man drinking beer directly out of a toilet as he is held upside down.

The “game,” however, has already proven to be lethal.  In the last week, the neknomination craze has been blamed for the deaths of at least two men in the United Kingdom.

Sandra Davis, University of Windsor residence life manager, said that there have already been multiple known cases of neknomination on campus.

“It happened so quickly.  I was only made aware of it last week and we started seeing it almost immediately,” said Davis.  “It’s amazing how it just circulates so quickly through social media.”

Davis said students living in residence who participate in neknomination will be disciplined if caught.

“We consider it a violation of residence policy because we feel it promotes overconsumption,” said Davis.  “Anything that promotes overconsumption is a concern for us.”

While peer pressure may be the reason for neknomination, Davis hopes that peers would report an incident if it got too out of hand, rather than attempt to cover it up.

“To a certain degree I think some students are concerned as well,” said Davis.  “If it were to escalate to the point where somebody was too enebriated… our concern is that the friend is not going to seek help.”

St. Clair College student Chris Delgado said he has seen videos of friends participating on Facebook and that he believes peer-pressure is the source of the problem.

“It’s stupid.  It’s a nomination, right?  So they’re doing their own thing and your job is to do one better,” said Delgado. I think they’re intoxicated while they do it, so they’re not thinking properly.”

Heidi Lamb, student alcohol education coordinator at the University of Windsor, says that neknomination is an issue that must be addressed on campus in order to keep students safe.

“People only see the two-minute video, but they don’t realize the long-term impact that it could have,” said Lamb.

Lamb said that even if one disregards the physical effects of neknomination, the social and professional risks are considerable as well.

“In our age, your Internet profile is evermore important.  I don’t think that it will look good, in five or ten years, when an employer searches you on Google and finds not only that you’ve posted this online, but also that you’re peer pressuring your friends to do it,” said Lamb.

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